Sales Dempartments
Stop Losing Deals. Start Coaching the Real Objections to Win Deals.
The Anecdotal Fog
One week it isย price while another week it is features. Without objective data, you can’t coach effectively, leading to continued missed quotas.
Slow Time-to-Action
Loss reason data may be buried in CRM notes, making it impossible to quickly identify widespread issues like “slow quoting process” or “poor discovery.”
Inaccurate Forecasting
If you don’t know the true reason a deal was lost, your forecast remains unreliable, causing constant friction with the executive team.
Quantify the Obstacles Blocking Your Close Rate
1. Automated Buyer Intelligence: Launch post-loss surveys that ensure you capture honest feedback from the moment the deal closes.
2. Sales Process Scorecards: Instantly see which reps consistently lose on ‘Contract Terms’ versus those who lose on ‘Generic Demo’ (as shown in the Project dashboard).
3. Persona Alignment: Use the Pricing & Commercial Terms category to provide actionable data to finance and product, proving when pricing is the real problem.
Expected Outcome: Increase your Demo-to-Win ratio by identifying and fixing high-friction sales stages.
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